It’s a cliché in client conversations in our industry that when times are tough, businesses need to at least maintain their current level of marketing activity, if not increase it. Easy for us to say, that means more work for us. But how convincing is this to the client hearing it? That is, how much truth is there behind the cliché?
Fun with Fiction
by Joe Bardin, posted April 10, 2009
There are many good reasons to write a book--business strategy, career calling card, personal pleasure. But the business of books can be a tough one. Put quite simply, the demand for books is far exceeded by the supply. So the process of writing the book is really only half the story. The other half is distribution, that is connecting with your readers.
