business
Search girls and guns online and you’ll find plenty of sites--most of them depicting the two as favorite objects of men. But what about guns for girls? And for women too. That’s a tougher search. Even when you find sites catering to women, they often mimic the rough jargon and male bravado of other gun sites. As if that was the only way to teach and talk about firearms.
Tough times require extra inspiration. Check out this issue of Phoenix Magazine to read my profile of Morris Callaman. This is what writing is all about. Morris was homeless as a teen ager, simply because it was his best option. Google him today and you'll find out he made it in style. Goes to show obstacles can be overcome, whatever you are facing, there is a way forward. If you don't get Phoenix Magazine, you can read the profile here in it's unedited purity, such as it is . . . http://rrwriting.com/project/2009/06/a-life-redeemed.
It’s a cliché in client conversations in our industry that when times are tough, businesses need to at least maintain their current level of marketing activity, if not increase it. Easy for us to say, that means more work for us. But how convincing is this to the client hearing it? That is, how much truth is there behind the cliché?
Recent conversations with clients and colleagues have revealed a troubling downturn in people’s perceived value of themselves. I understand what has happened to the real estate values in Arizona—they were never really there. Unregulated mortgage insurance instruments allowed lenders to give mortgages to many borrowers without concern if they could actually pay them. Then boom, the bottom fell out. But what has happened to the human value?
SEO? What about SOR?
SEO, or search engine optimization, can help draw people to your site. You load up your content with key words by which people search for what you offer, and voila, your hits increase.
But what happens once they get to your site? Does your marketing writing create a connection? Have you clearly communicated what you offer? And have you achieved this before your visitor has clicked on to the next site his search turned up?
